The Challenge
Property Claims Loss Assessors (PCLA) came to us with a blank digital canvas – no website, no social media presence, and no digital footprint. As Northern Ireland’s premier loss assessors, they needed a strong online presence to reach their target market: busy professionals aged 35-60 who need expert help with property insurance claims.
Quick Stats
- Project Duration: 3 months
- Key Achievement: #1 Google ranking for main service
- Target Audience: Professional homeowners aged 35-60
- Company Size: 6 employees
Initial Challenges
- Zero online presence
- No established brand identity
- Limited technical knowledge
- Need for comprehensive content creation
- Complex service offering requiring clear communication
Our Solution
We developed a comprehensive digital strategy that included:
- Custom WordPress website design
- Complete brand identity development
- SEO-optimized content strategy
- Multiple service-specific landing pages
- Mobile-first responsive design
- Integrated lead generation system
The Process
1. Discovery and Strategy We began with extensive market research to understand:
- Competitor landscape in the insurance claims industry
- Target audience behaviors and preferences
- Key commercial intent keywords
- Industry-specific conversion triggers
2. Design and Development Our approach focused on:
- Creating a professional, trust-building design
- Implementing clear service categorization
- Developing mobile-responsive layouts
- Integrating lead capture forms strategically
- Ensuring fast load times and optimal performance
3. Content and SEO We developed:
- Service-specific landing pages
- Educational content about insurance claims
- Local SEO optimization
- Keyword-rich content targeting commercial intent searches
The Results
Digital Presence
- Achieved #1 Google ranking for main service within 3 months
- Established authoritative social media profiles
- Created and optimized Google Business Profile
User Experience
- Mobile-responsive design
- Intuitive navigation structure
- Clear calls-to-action
- Streamlined lead generation process
Client Testimonial
“We couldn’t be happier with our new website! The team truly captured our vision and brought it to life with a design that not only looks fantastic but also functions seamlessly. Since the launch, we’ve seen a noticeable boost in customer engagement and an increase in leads. The website has markedly improved our brand’s online presence, and we’re thrilled with the positive impact it’s had on our business.”
— Greg Smyth, Managing Director at PCLA
Key Learnings
- Early client involvement is crucial for project success
- Clear communication bridges the technical knowledge gap
- SEO strategy should be integrated from day one
- Content strategy must align with business objectives
- Mobile-first design is non-negotiable
The Impact
The new website has transformed PCLA’s business by:
- Establishing a strong digital presence
- Generating qualified leads consistently
- Building trust with potential clients
- Creating a scalable platform for growth
- Positioning PCLA as an industry authority
Ready to Transform Your Online Presence?
If you’re looking to achieve similar results for your business, we’d love to help. Our proven process can help you:
- Establish a strong digital presence
- Generate more leads
- Build trust with your target audience
- Achieve better search engine rankings
Schedule a free consultation to discuss your project.
