Should you hire a Fractional Content Marketing Consultant?

As a business owner, you understand the importance of content marketing in driving brand awareness and generating leads. However, you may not have the resources or expertise to hire a full-time content marketing team. In this case, a fractional content marketing consultant could be the perfect solution for your business. A fractional content marketing consultant […]

Common Local SEO Mistakes

Common Local SEO Mistakes

When it comes to local SEO, businesses often unintentionally sabotage their own efforts by committing pivotal mistakes that can make or break their online presence and revenue. Ignoring Google Business, inconsistent NAP information, and poor keyword research are just a few common blunders that can lead to loss of potential customers and revenue. Add to […]

Local SEO for High-Street Shops

Local SEO for High-Street Shops

It’s easy to assume online shopping is king, but a whopping 85% of consumers still prefer to make their purchases in-store. This means high-street shops need to get their online presence in check, pronto! Local SEO is vital for connecting local businesses with their target audiences, building trust, and increasing visibility in local search results. […]

Local SEO for Service-Based Businesses

Local SEO for Service-Based Businesses

Local SEO is the pivotal hero for service-based businesses, helping them shine online and attract local customers. By optimising their online presence for local search, businesses can increase visibility, credibility, and conversion rates. It’s essential to get keyword research right, craft compelling service-specific landing pages, and manage online listings consistently. Building high-quality local links and […]

Introduction to Local Citations

Introduction to Local Citations

Local citations are the digital lifeblood of your business, providing a digital fingerprint that helps search engines understand your online presence, credibility, and relevance. Think of them as virtual business cards, scattered across the web, guiding customers and search engines to your doorstep. Consistent citations improve local search rankings, build trust, and make it easy […]

Measuring Local SEO Performance: Tracking and Analytics

Measuring Local SEO Performance: Tracking and Analytics

Measuring local SEO performance is essential for businesses to thrive in today’s economy, as it helps you understand your online presence, make data-driven decisions, and attract more foot traffic to your physical store. To get started, set up Google Analytics, track local keyword rankings, measure local traffic, and analyse user behaviour. Don’t forget to link […]