Website Blunders Impacting Your Business Success

Website Blunders Impacting Your Business Success

A company’s website is often the first point of contact with potential customers. As such, it’s crucial that it makes a positive impression and effectively communicates your brand’s message. However, many businesses unknowingly make website blunders that can negatively impact their success. This article highlights some of the most common website mistakes and provides actionable insights on how to avoid them.

How to Improve the Conversion Rate of Your Website

How to Improve the Conversion Rate of Your Website

Conversion rate optimisation (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. Improving the conversion rate of your website requires a strategic, data-driven approach that focuses on understanding your target audience, optimising key elements of your site, and continuously testing and iterating. This article provides a guide on how to improve the conversion rate of your website and shows you how to get the most value from your existing traffic.