Content Design - Northern Ireland

Content Is Not Just Words

You should create content that meets a user need. Not a user want. Sometimes users don't know what they want.

"Good content design allows people to do, or find out what they need, simply and quickly, using the most appropriate content format available."

gov.uk

Put yourself in their position.

Start thinking like them.

Their frustrations are different to what you think.

Ask youself:

Why would a user want to visit my website?

How will a user find my website?

Is my content valuable?

What might their user journey look like?

Define a user need

Decide what format the content will take – e.g. video, tool, calculator etc

Work with a designer, developer, expert to get the best solution

Design the content

Test it

Iterate

Publish

Track and make sure it’s still fulfilling the original user need

Improve it whenever you can

Find out how Highly.Digital can improve your content by using the content design process.