Notes
Everything I publish, gathered in one place. No fixed schedule — something new when there’s something worth saying, not before.
The Content Lifecycle Nobody Plans For
Most business content gets published and forgotten. A simple system for deciding what to keep, update, combine or delete.
What Working in Government Taught Me About Writing for People Who Don’t Want to Be There
What rebuilding a public-sector recruitment site around applicants, not departments, taught me about writing for readers with no patience left to spare.
User Needs vs. What Users Ask For
Why the thing a client asks for is rarely the thing they actually need, and the one question that separates a brief from a real diagnosis.
89% of Business Leaders Agree: Purpose Is the New Competitive Advantage
For business leaders, embracing purpose might redefine success, but could this shift lead to unforeseen challenges in the competitive landscape?
From 50% to 66%: The Dramatic Rise of Purpose-Aligned Brand Preference in 8 Years
Consumer preferences have dramatically shifted towards purpose-aligned brands, but what does this mean for businesses that fail to adapt? Discover the implications.
Employee Engagement Skyrockets 1.4x in Purpose-Driven Companies: The Hidden Key to Brand Authority
Just how do purpose-driven companies achieve 1.4 times higher employee engagement, and what secrets lie behind their enhanced brand authority? Discover the answers inside.