About

I’m Chris Taylor.

Here’s what I actually believe about content — and why this site looks the way it does now.

Chris Taylor

Chris Taylor

Content strategist

I started Highly.Digital in 2020. For a long time it looked like every other small agency site: generic service pages, bulk-published SEO posts, the works. It didn’t take off. Looking back, that isn’t surprising. It wasn’t saying anything.

What I actually believe is simpler: your website should be the canonical home for your thinking, not a brochure that funnels people to a contact form. Social, email and search are distribution, not the destination.

I write here first and in my own voice. A content strategy nobody would recognise as coming from a specific person isn’t a strategy. It’s noise.

Before this, I spent more than 15 years in content strategy, marketing, communications and project management. What matters more than credentials: I read the data, I kill what isn’t working and I say what I actually think.

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