About

I’m Chris Taylor. Here’s what I actually believe about content — and why this site looks the way it does now.

Chris Taylor

Chris Taylor

Content Strategist

I started Highly.Digital in 2020, and for a long time it looked like every other small agency site: generic service pages, bulk-published SEO posts, the works. It didn’t take off — and looking back, that’s not surprising. It wasn’t saying anything.

What I actually believe: your website should be the canonical home for your thinking, not a brochure that funnels people to a contact form. Everything else — social, email, search — is distribution, not the destination. I write here first, and I write in my own voice, because a content strategy nobody would recognise as coming from a specific person isn’t a strategy. It’s noise.

Before this, I spent 15+ years in content strategy, marketing, communications, and project management — including a PRINCE2 certification and Squared Online with Google, if credentials matter to you. What matters more: I read the data, I kill what isn’t working, and I say what I actually think.