Expert Independent SEO Consultant in Cambridge
Rank Higher on Google with the help of a UK SEO Expert
Transform Your Online Presence with Highly.Digital
- Holistic Approach:
I provide detailed content strategy, SEO planning, market positioning, SEO analysis, SEO execution, SEO monitoring, and SEO reporting. - Certified Expertise: I am a qualified Project Manager, a certified Google Analytics Professional and have other Digital Marketing related certifications.
- Top Brands Use:
We use industry-leading tools like Ahrefs, SEMrush, Moz, Screaming Frog, and Google Analytics. - Localised Service:
Available in major UK cities including Belfast, Manchester, London, and Glasgow. - Targeted Solutions:
My services address search intent, target audience segmentation, and differentiation from competitors.
Fun Fact About Independent SEO Consultant
In our experience, clients who update their blogs with fresh, quality content generate approximately 39% more leads than those that don’t.
Meet Chris Taylor - Independent SEO Consultant
I have a proven track record of helping UK businesses achieve their online marketing goals. I combine cutting-edge SEO techniques with a deep understanding of local markets to deliver outstanding results.
Independent SEO Consultant For Businesses in Cambridge
Highly.Digital provides affordable freelance SEO consulting services across the UK and for businesses in Cambridge.
Our comprehensive approach ensures your business thrives online through keyword research for e-commerce websites, on-page SEO for blogs, off-page SEO for local businesses, technical SEO for corporate sites, and SEO audits for startups.
Cambridge is known for its rich history and entrepreneurial spirit, making it an ideal location for businesses looking to expand their online reach.
Improved Search Engine Rankings
- Gain higher visibility and increased organic traffic.
Enhanced Audience Engagement
- Provide relevant, compelling content to your target audience.
Consistent Brand Messaging
Maintain a clear and cohesive brand identity.
Increased Lead Generation
Strategically crafted content guides users through the sales funnel.
Better User Experience
Enjoy a well-structured, easily navigable website.
Effective Use of Resources
Streamlined content creation processes save time and cost.
Higher Content Quality
- Offer professional, well-researched content.
Data-Driven Insights
- Use analytics and performance metrics to measure content effectiveness.
Content Alignment with Business Goals
- Ensure content strategies support overall business objectives.
Adaptability and Scalability
- Flexible strategies that evolve with market trends.
Find out how we can help grow your business today
Grow Your Business With These Additional Services
Website Design and Development
We build and manage your site, so you can do what you do best.
User Experience (UX) Design
Our websites provide your customers with the best experience.
Content Creation
Our copywriters know how to create engaging content for your target customers.
Search Engine Optimisation
You need a website that ranks in your market. We don't just build websites, we help grow your business.
Why Work With A Independent SEO Consultant?
You may need a Independent SEO Consultant to improve your website’s visibility, attract more traffic, and convert visitors into customers.
Whether you’re a startup needing an SEO audit or a large corporation requiring technical SEO, a freelance consultant can provide tailored strategies that align with your business goals.
This ensures your brand message resonates with your audience and stands out from the competition.
How It Works
Independent SEO Consultant in Cambridge provide specialised services to ensure your online presence stands out. Cambridge’s vibrant business landscape benefits from our tailored SEO strategies, which align your brand messaging with your content to meet local demands effectively.
Keyword Research for E-commerce:
Target the right keywords to boost your product visibility.
On-page SEO for Blogs:
Optimise your content to rank higher and attract more readers.
Off-page SEO for Local Businesses:
Build a strong backlink profile to enhance your local search rankings.
Technical SEO for Corporate Sites:
Ensure your website's technical health for better indexing and crawling.
SEO Audits for Startups:
Identify and fix SEO issues to build a strong foundation for your new business.
Hire a Independent SEO Consultant for your business
Request a free quote today
What Services Does A Independent SEO Consultant Do?
Auditing (website/GBP+citations)
Website Audit
- NAP Consistency: Verify that the business name, address, and phone number are consistent across the website.
- Mobile-Friendliness: Check if the website is mobile-friendly and has a responsive design.
- Page Load Speed: Assess the speed of the website as slower sites can negatively impact rankings.
- On-Page SEO: Evaluate the use of local keywords in titles, meta descriptions, headers, and content.
- Content Quality: Review the relevancy, length, and overall quality of the website content, including blogs and landing pages.
- Internal Linking: Check internal linking structure to ensure it guides users and search engines effectively.
Technical SEO Audit
- Site Structure: Assess the overall structure and organisation of the website.
- Schema Markup: Ensure the use of local business schema to help search engines understand the business’s location and services.
- URL Structure: Review URLs to ensure they are clean and include relevant keywords.
- Indexing: Check for any indexing issues that may prevent pages from appearing in search results.
Google My Business (GMB) Audit
- Verification: Check if the business has claimed and verified its GMB listing.
- Business Information: Ensure accuracy of Name, Address, Phone Number (NAP), business hours, and categories.
- Profile Completeness: Assess the completeness of the profile, including photos, posts, services, and descriptions.
- Reviews and Ratings: Evaluate the quantity and quality of customer reviews and how the business is responding to them.
- Posts and Updates: Review how frequently new posts and updates are made.
Local Citation Audit
- Consistency: Ensure NAP information is consistent across major citation sites like Yelp, Yellow Pages, and local directories.
- Quantity and Quality: Assess the number of citations and the quality of the sites where citations are listed.
- Duplicates: Identify and address any duplicate listings that can confuse search engines and users.
Local Keyword Research
Local keyword research involves identifying and targeting search terms that potential customers use when looking for businesses, products, or services in a specific geographic area.
The process starts with understanding your target audience, their search behavior, and pinpointing the specific terms they might use to find local businesses similar to yours.
Tools like Google Keyword Planner, SEMrush, and Ahrefs can be instrumental in identifying these keywords, including long-tail variations that incorporate local modifiers such as city names, neighbourhoods, or even landmarks.
For example, if you own a bakery in Manchester, you’d look for keywords like best bakery in Manchester, fresh bread Manchester, or Manchester cake shop.
These local keywords help Google and other search engines understand the precise location you’re targeting and the nature of your business, thereby improving your chances of appearing in local search results and Google Maps.
Once identified, these local keywords should be integrated naturally across your website, including in titles, meta descriptions, headers, content, and even URLs.
Web Design & Management
I also offer a website management package that ideal for local service-based businesses. With my help we can attract and retain local clients.
I’ll handle everything from building and maintaining a mobile-friendly, fast-loading website to optimising content with local keywords that elevate your search engine rankings.
I’ll make sure your website is not only visually appealing but also fully compliant with SEO best practices, including structured data and local citation consistency.
With my comprehensive website management service, your business will stand out in local searches and convert more visitors into loyal customers.
On-Page Optimisation
My Local SEO service specialises in optimising your website’s on-page elements to ensure it ranks higher in local search results.
I’ll refine your site’s content, meta tags, headers, and images to include relevant local keywords that resonate with your target audience.
I’ll even enhance your website’s structure and internal linking to improve user experience and search engine crawlability.
By focusing on these key on-page factors, I can help your business become more visible to local customers actively searching for the services you offer.
Conversion Rate Optimisation
I can also improve your Conversion Rate Optimisation (CRO) by employing strategies that not only drive local traffic to your website but also convert that traffic into paying customers or leads. Here’s how:
1. Targeted Local Traffic:
- Optimised Keywords: By using locally relevant keywords, the consultant ensures that your website attracts visitors who are more likely to need your services or products.
- Localised Content: Creating content that addresses specific local issues, events, or needs can engage local visitors more effectively, increasing the likelihood of conversion.
2. Enhancing User Experience (UX):
- Mobile Optimisation: Ensuring your website is mobile-friendly, as a significant portion of local searches are done on mobile devices. A seamless mobile experience can significantly enhance conversion rates.
- Fast Load Times: Improving website speed, which is crucial as slow-loading sites can frustrate visitors, leading to higher bounce rates and lower conversions.
- Clear Navigation: Simplifying website navigation to make it easy for users to find exactly what they’re looking for quickly, improving their overall experience and encouraging actions such as filling out a contact form or making a purchase.
3. Optimising Calls-to-Action (CTAs):
- Strategic Placement: Placing CTAs in prominent locations on your website where they are most likely to be seen and acted upon.
- Compelling CTAs: Crafting compelling and clear CTAs that encourage visitors to take desired actions, such as “Call Now,” “Book an Appointment,” or “Get a Free Quote.”
4. Leveraging Local Reviews and Testimonials:
- Review Management: Encouraging and managing customer reviews to build trust and social proof. Displaying positive local reviews and testimonials prominently on your website can significantly influence potential customers’ decisions.
- Responding to Reviews: Actively responding to reviews to show potential customers that you value feedback and are engaged with your community.
5. Personalised Local Offers:
- Geo-targeted Promotions: Creating special offers or discounts targeted specifically at local customers, which can be promoted through the website, social media, or email marketing campaigns.
- Localised Landing Pages: Developing landing pages tailored to different localities, providing personalised content and offers that resonate with specific segments of your audience.
6. Tracking and Analysing Performance:
- Analytics Setup: Setting up and configuring tools like Google Analytics and heatmaps to track user behaviour on your website.
- Data-Driven Insights: Providing insights and recommendations based on data collected to continuously optimise the website for better user engagement and higher conversion rates.
7. A/B Testing:
- Experimentation: Conducting A/B tests on various elements of your website, such as headlines, images, CTAs, and forms, to determine which variations perform best in converting local visitors.
- Iterative Improvements: Making data-driven decisions to implement changes that have been proven to lead to higher conversions.
Local Content Creation
I will creating localised content specifically for your service-based business, that appeals to customers in your local area.
I’ll develop engaging and relevant blog posts, landing pages, and social media updates that speak directly to your local audience’s needs and interests.
By incorporating local keywords, addressing community-specific issues, and highlighting your involvement in local events, I’ll ensure your business not only ranks higher in local search results but also builds a strong connection with the community.
With my localised content strategy, your business will attract more targeted traffic and convert local visitors into loyal customers.
Off-Page Optimisation
I’ll incorporate off-page optimisation to boost the visibility and credibility of your local service-based business.
I do this by focusing on building high-quality local backlinks, managing citations, and ensuring your business information is consistent across all online directories.
By developing relationships with local influencers and gaining mentions on reputable local websites, I’ll enhance your domain authority and search engine rankings.
I’ll also actively manage and encourage online reviews to build trust and social proof. With my off-page optimisation expertise, your business will not only attract more local traffic but also establish a strong, reputable presence in your community.
Local Citations and Directory Listings
I can significantly enhance your business’s online presence and search engine rankings through effective management of local citations and directory listings. Here’s how:
Consistent NAP Information:
- Accuracy: Ensuring that your business’s Name, Address, and Phone Number (NAP) are consistent across all online directories and citation sites, which helps build credibility with search engines.
- Uniformity: Updating and correcting any discrepancies to avoid confusion for both search engines and potential customers.
Identifying Relevant Directories:
- Targeted Listings: Identifying and listing your business in reputable and relevant local directories that are specific to your industry or geographic area.
- Strategic Placement: Carefully selecting high-authority directories to enhance visibility and improve local search rankings.
Enhancing Listings:
- Complete Profiles: Filling out all available fields in directory listings to provide comprehensive information about your business, including services, hours of operation, and website links.
- Visuals and Media: Adding high-quality images, videos, and other media to make listings more engaging and informative.
Monitoring and Updating:
- Regular Audits: Conducting regular audits to ensure that all listings remain accurate and up-to-date.
- Ongoing Management: Continuously managing and updating listings to reflect changes in business information, such as new hours, additional services, or relocation.
Building Local Citations:
- Citation Building Campaigns: Creating new citations on local, industry-specific, and niche directories to broaden your online footprint.
- Quality Over Quantity: Focusing on high-quality citations that contribute positively to your local SEO performance.
Google Business Profile
I’ll optimising your Google Business Profile (GBP) by:
- Verification and Optimisation: Claiming and verifying a business’s GMB profile, ensuring all information is accurate and fully optimised.
- Accurate Information: Including the business name, address, phone number (NAP), business hours, and service areas.
- Regular Updates: Keeping the profile up-to-date with posts, events, and any changes in business information.
- Customer Reviews: Encouraging and managing positive reviews, and responding to customer feedback effectively.
Google Ads Management
I provide expert management of Google Ads which is ideal for local service-based businesses.
I will create targeted ad campaigns that focus on attracting local customers actively searching for your services.
From keyword research and ad creation to budget management and performance tracking, I’ll handle every aspect to ensure your ads reach the right audience at the right time.
By optimising your Google Ads for local search intent and leveraging location-based targeting, I’ll maximise your ad spend to drive high-quality leads and increase your local visibility.
Ask me to help you turn clicks into customers and grow your business locally.
Social Media Management
My social media management service is a good option for many local service-based businesses.
I’ll craft and implement strategic social media campaigns that engage your local community and drive brand awareness.
By creating and curating relevant content, using local hashtags, and participating in community conversations, I’ll ensure your business stays top-of-mind for local customers.
I’ll also monitor social media performance and engage with followers to build strong relationships and trust.
With my expertise, your social media presence will not only attract more local clients but also foster lasting connections within your community.
Ready to Boost Your Leads?
Don’t miss out on potential customers.
Get Your Free Consultation Today!
Independent SEO Consultant FAQs
Here are some common questions I get asked about Independent SEO Consultant
What is the cost of hiring a Independent SEO Consultant?
The cost of Independent SEO Consultant can vary based on the scope of work, the competitiveness of your market, and the specific needs of your business. I offer customisable packages to fit different budgets and goals. During our initial consultation, I can provide a detailed proposal outlining the costs and expected deliverables.
Do you have experience in my industry?
I have worked with businesses in various industries, including retail, healthcare, legal, hospitality, public sector, and more. During our initial consultation, I can discuss my experience and share relevant case studies to demonstrate my expertise in your industry.
Will you provide regular updates and reports?
Yes, I provide regular updates and detailed monthly reports. These reports include key metrics, progress updates, and insights into the performance of our SEO efforts. I also offer ongoing consultations to discuss the results and adjust strategies as needed.
How Do You Measure the Success of SEO Campaigns?
A Independent SEO Consultant should provide a comprehensive monthly SEO report that tracks the impact of their work, and include a variety of metrics to give a full picture of performance and progress.
What sets your Independent SEO Consultant services apart from others?
My Independent SEO Consultant service stands out due to my:
- Customised strategies tailored to your specific business and market.
- Transparent communication and detailed reporting.
- Proven track record of delivering results for local businesses.
- Commitment to ethical, white-hat SEO practices.
- Comprehensive approach that covers all aspects of SEO, from on-page optimisation to review management.
Do you offer any complementary services that can boost local rankings?
I can provide a complete digital marketing service for your business. This could include web design, content management, content strategy, digital marketing, paid advertising, social media management as well as SEO. This holistic approach will have many tangible benefits for your business. And with flexible packages to suit your budget, you may find these more appealing.
Can A Independent SEO Consultant Improve The UX Of Your Website?
In this article, I explain how I would improve the user experience (UX) of a website that serves local customers involves a combination of design, functionality, and content strategies.
Still have questions?
‘Generic information’ will only take us both so far. I’ll be happy to answer any of your questions, so please give me a call or send me an email. Then we can talk about your business and how I can help you succeed online.
