So, what’s the one thing you can tweak today on your landing page to rake in more leads? You guessed it—the headline. As the advertising legend David Ogilvy once said, “When you have written your headline, you have spent 80 cents out of your dollar.” Translation? Your headline does all the heavy lifting, so you’d better get it right.
But how exactly do you craft landing page headlines that make people stop, pay attention, and take action? Today, I’m sharing 14 proven landing page headline templates (with real examples) to help you create jaw-dropping, lead-grabbing headlines of your own.
Oh, and don’t worry—I’m not just going to throw templates at you and call it a day. I’ll walk you through the psychology behind each one so you can actually understand why they work.
Why Landing Page Headlines Are Non-Negotiable
Your headline is the first thing visitors see when they land on your page. And if it’s weak? They’ll bounce faster than you can say “conversion rate.” A killer landing page headline does two things:
- Grabs attention—instantly.
- Hooks curiosity, so visitors keep reading.
But here’s the thing: your headline has to align with where your audience is in the buyer journey. Why? Because a visitor who’s just figuring out they have a problem needs a different message than someone who’s already shopping around for a solution.
The Five Stages of the Buyer Journey (and Why They Matter for Landing Page Headlines)
To write the perfect headline, you first need to figure out where your audience is mentally. Here’s a quick breakdown:
- Unaware: They don’t even know they have a problem.
- Problem-Aware: They know they have a problem but don’t know how to fix it.
- Solution-Aware: They’re exploring options and starting to compare solutions.
- Product-Aware: They’re checking out different products or services (including yours).
- Most Aware: They know you exist and are ready to pull the trigger—just show them a compelling offer.
Why Does This Matter?
Let’s say someone doesn’t even know they have a problem. A headline that says, “Work With the World’s #1 Sourcing Agent Today!” will flop. Why? Because they’re not ready to buy yet—they don’t even know what a sourcing agent is. At that stage, you’d need something like:
“Discover Exactly How to Find Profitable Products in China (Without the Headaches)”
See how that grabs their attention and enters the conversation already happening in their brain? That’s the secret sauce.
Real Examples of Landing Page Headlines That Work
Headline 1: Problem-Aware Stage
“Discover Exactly How You Can Source Your Next Profitable Product From China With Your Free 30-Minute Product Sourcing Plan”
For this example, the target audience knows they want to source products from China but doesn’t know how to start. The goal of this headline is to get them to take the next logical step—a free call where you can educate them and show them why your sourcing expertise is the answer.
Headline 2: Solution-Aware Stage
“Apply for Your Free ‘Get Funded’ Consultation With One of Australia’s Top Property Experts”
Here, the target market knows their end goal (getting funded) but isn’t sure about the best solution. This headline works because it bridges the gap between their problem (needing funding) and the solution (talking to an expert who can create a game plan for them).
Headline 3: Dream Outcome + Unique Mechanism
“Discover How You Can Use the New ‘Domino Investment Strategy’ to Unlock $120K a Year in Rental Income and Retire a Decade Earlier”
This headline grabs attention by introducing a unique mechanism—the “Domino Investment Strategy”—while promising a big benefit ($120K/year and early retirement). Add the subheadline explaining the next step, and boom, you’ve got their attention.
How to Write Landing Page Headlines for Problem/Solution-Aware Audiences
Let’s break down a simple formula:
“Discover How to [Achieve Dream Outcome] With [Your Offer/Mechanism] (In [Specific Timeframe or Without Friction])”
Here’s how you’d plug this into real-world examples:
- “Discover How to Stop Hair Loss and Restore Fuller, Natural-Looking Hair With Your Free ‘Save My Hair’ Consultation”
- “Apply for Your Free Retirement Analysis to Find Out Exactly How Much You Need for a Comfortable Retirement”
Why does this work? These headlines enter the conversation already happening in the reader’s mind, offering clarity and a simple next step.
When to Go Straight to the Offer (Product-Aware Audiences)
Now, let’s talk about audiences who are ready to buy. These folks don’t need a ton of education—they’ve done their research and are looking for the best option. For them, your headline should focus on your offer and what sets you apart.
Examples of Product-Aware Headlines:
- “Find Out How Much You Can Borrow in Just 15 Minutes”
- Perfect for Google Ads targeting people actively searching for loans.
- “Get Your Corporate Video Shot, Edited, and Delivered in 3 Weeks—Guaranteed”
- Ideal for busy execs who want fast results without hassle.
- “Meet the #1 Female-Led E-Commerce Agency: We Guarantee to Grow Your Sales by 20% in 90 Days (or We Work for Free)”
- This works because it highlights the big differentiator (female-led) and includes a strong guarantee.
More Swipe-Worthy Templates for Landing Page Headlines
Alright, we’re about to unleash even more landing page headline templates. These will help you stand out, grab attention, and move your audience further down the funnel. Whether your audience is solution-aware, product-aware, or ready to buy, these formulas will help you craft compelling headlines that convert like crazy. Let’s dive in.
Solution-Aware Headline Templates (For Visitors in Research Mode)
When your audience knows they have a problem but is still exploring solutions, you want to create a headline that connects their pain point with the promise of a solution. These headlines are all about clarity and trust, with a sprinkle of curiosity to hook them in.
Template 1:
“Discover How [Your Solution] Can Help You [Achieve Dream Outcome] in [Short Timeframe]”
- Example:
“Discover How Our Weight Loss Program Can Help You Lose 15 Kilos in Just 8 Weeks—Without Giving Up Your Favorite Foods!”
Template 2:
“Apply for Your Free [Consultation Type] With [Your Unique Selling Point]”
- Example:
“Apply for Your Free ‘Save My Hair’ Consultation With Melbourne’s Top Hair Restoration Doctor”
Why it works: You’re meeting the audience where they are—stuck in research mode—and giving them a next step without hard-selling your product just yet.
Template 3:
“Get [Dream Outcome] Without [Biggest Friction/Obstacle]”
- Example:
“Get a Comfortable Retirement Without Worrying About Outliving Your Savings”
Product-Aware Headline Templates (For Visitors Comparing Their Options)
Now, let’s talk about audiences who are actively shopping around. They’re comparing multiple providers and want to know why they should choose YOU. These headlines focus on your unique selling points, guarantees, or the speed of your solution.
Template 4:
“Get Your [Product/Service] in [X Timeframe]—Guaranteed or Your Money Back”
- Example:
“Get Your Corporate Video Shot, Edited, and Delivered in 3 Weeks—Guaranteed or Your Money Back”
Why it works: This headline appeals to people who want results fast while reducing the risk of choosing your service.
Template 5:
“[Big Proof Point]: [What You Do] to Help You [Achieve Dream Outcome]”
- Example:
“3,000+ Aussies Have Used the ‘Will I Have Enough?’ Index to Plan Their Dream Retirement”
Why it works: Social proof is powerful. It reassures your audience that other people have trusted you and achieved the results they want.
Template 6:
“Meet the [Unique Selling Point]: [Your Offer] With [Big Benefit]”
- Example:
“Meet the #1 Female-Led E-Commerce Agency: We Guarantee to Grow Your Sales by 20% in 90 Days or We Work for Free”
Most-Aware Headline Templates (For Visitors Ready to Buy)
These visitors don’t need convincing. They know what they want—they’re just looking for the best offer. Your headline should focus on your value proposition, urgency, or a compelling guarantee. This is where you can be direct and bold.
Template 7:
“Save [X Amount] on [Product/Service]—Limited-Time Offer”
- Example:
“Save Up to $1,000 on Self-Publishing Your Book With Our 9th Anniversary Sale”
Why it works: Price-sensitive customers respond well to urgency and discounts, especially when they’re actively looking to buy.
Template 8:
“Join [Exclusive Group] and Get [Immediate Benefit]”
- Example:
“Join the Contractor Club and Get Exclusive Pricing, Perks, and a $100 Gift Card This Month Only!”
Why it works: People love exclusivity and immediate rewards, especially when you layer in time-sensitive offers.
Template 9:
“We Guarantee [Dream Outcome] or [Risk Removal]”
- Example:
“We Guarantee to Help You Save 20% on Taxes or Your Money Back”
Common Landing Page Mistakes That Kill Your Headline’s Power
Now that we’ve covered templates, let’s talk about the landmines. Even the best templates won’t work if you don’t avoid these mistakes:
- Being Too Vague
- Example of a bad headline: “Get Started Today!”
- Why it fails: It’s generic. It doesn’t tell your audience what they’re getting or why they should care.
- Ignoring the Buyer’s Journey
- Example of a bad headline: “Work With Us to Transform Your Business!”
- Why it fails: If the audience isn’t ready to commit to “working with you,” they’ll feel overwhelmed. Tailor the headline to their stage of awareness instead.
- Failing to Highlight Benefits
- Example of a bad headline: “Book a Free Consultation.”
- Why it fails: What’s in it for them? Spell out the dream outcome or solution they’ll get from the consultation.
Let’s Talk About Eyebrows (The Small Text Above Your Headline)
The text above your headline—known as the “eyebrow”—is often overlooked, but it’s a sneaky little weapon to qualify and hook your audience. This is where you can add:
- Big proof points (“3,000+ Aussies Can’t Be Wrong”)
- Urgency (“Limited Time Offer—Ends Tonight”)
- Targeted messaging (“For Homeowners Over 40”)
Example:
Eyebrow: “Tired of Hair Loss?”
Headline: “Apply for Your Free ‘Save My Hair’ Consultation With Melbourne’s Top Doctor”
Tying It All Together: The Perfect Landing Page Headline Formula
Here’s how it all fits together:
- Eyebrow: Start with proof, urgency, or targeting (“Over 5,000 Businesses Trust Us”).
- Headline: Use one of the templates to craft a compelling, benefit-driven hook (“Discover How to Double Your Leads With a Free 30-Minute Strategy Session”).
- Subheadline: Reinforce the offer and explain the next step (“Book Your Free Strategy Session Today and Get a Customized Plan to Grow Your Business”).
Your Swipe-and-Deploy Landing Page Headline Table
| Stage of Buyer Journey | Headline Formula Example | Why It Works |
|---|---|---|
| Problem-Aware | “Discover How You Can Stop Hair Loss With Your Free ‘Save My Hair’ Consultation” | Hooks pain points and offers a solution |
| Solution-Aware | “Apply for Your Free Retirement Analysis to Find Out Exactly How Much You Need to Retire Comfortably” | Bridges the gap between problem and solution |
| Product-Aware | “Get Your Corporate Video Shot, Edited, and Delivered in 3 Weeks—Guaranteed or Your Money Back” | Highlights speed and removes risk |
| Most-Aware | “Save $1,000 on Self-Publishing Your Book With Our 9th Anniversary Sale” | Leverages urgency and price sensitivity |
Homework Time: Write Your Own Headline
Now that you’ve got the tools, it’s time to put them to use. Take a moment to answer these questions:
- What does your audience want the most? (Dream outcome)
- What’s holding them back? (Biggest problem or friction)
- What stage of the buyer journey are they in?
Once you’ve got those answers, plug them into one of the templates and BOOM—you’ve got yourself a killer landing page headline.
Still unsure? Drop me a message, and I’ll give you some feedback!
