How to build a sales funnel that converts: a step-by-step guide

How to build a sales funnel that converts: a step-by-step guide

If you're looking to build a sales funnel that converts, this step-by-step guide is for you. By following the steps outlined below, you'll be able to create a funnel that not only attracts leads, but also gets them to take action and become paying customers.

Table of Contents

In this blog post, I’ll show you how to build a sales funnel that converts, step by step. I’ll start by discussing what a sales funnel is and why it’s important. I’ll then walk you through each step of building a sales funnel, from creating a lead magnet to designing a landing page to setting up an email sequence. By the end of this post, you’ll have everything you need to start converting your traffic into leads and sales.

What is a sales funnel?

Sales funnels are an essential part of any business, but many entrepreneurs don’t know how to build one that converts. A sales funnel is a powerful marketing tool that can help you increase your conversion rate and boost your sales.

Writing content, creating a website and building an email list are great ways to generate traffic to your website. However, if your content isn’t optimised for search engines, it’s like throwing spaghetti at the wall. This is where a sales funnel comes in handy.

A sales funnel is a multi-step, cyclical marketing process that guides consumers through your sales funnel—from their initial interest in your offer, to purchasing your product, all the way to your upselling and cross-selling tactics.

Discover how improving brand awareness with content marketing can help build a sales funnel that converts.

6 reasons why a sales funnel is important for your business?

The sales funnel is a term that describes the process of moving leads through your sales funnel, from awareness to consideration to purchase.

Having a sales funnel for your business is important because:

  1. It helps you to identify your target market.
  2. A sales funnel can track prospects across each stage of the process.
  3. A funnel offers you the tools to convert a prospect into a paying customer.
  4. You can track your progress as you work to close a sale.
  5. You’ll learn what actions you need to take to move them to the next stage.
  6. Additionally, a sales funnel can help you identify any roadblocks that may be preventing a prospect from moving forward in the process.

How to build a sales funnel in 7 steps

The process of creating a sales funnel is often seen as a complex and daunting task, but it can be broken down into a few simple steps. By understanding the various stages of a sales funnel, you can more effectively market to and sell to your customers. By following these steps, you can create a sales funnel that will help you to increase your conversion rate and boost your sales.

1. Identify your target audience

This is the first and most important step. Who are you trying to reach with your sales funnel?

You need to know who you’re trying to sell to in order to create a funnel that will work for them.This will help you determine what kind of content to include at each stage of the funnel.

Once you know who your target audience is, you can start to create content that appeals to them. Blog posts, ebooks, webinars, and courses are all great content options that will help you attract your target audience.

2. Create a lead magnet

Next, you’ll need to create a lead magnet. There are a few different ways to do this, but the most important thing is to offer something of value in exchange for their contact information.

Your lead magnet should be something that your target audience needs or wants. It should be something that entices them to sign up for your list. This could be a free report, an ebook, a coupon, or something else that would be valuable to your audience. Some great lead magnet ideas include checklists, cheat sheets and even mini courses.

Once you have your lead magnet, you’ll need to create a landing page to host it.

3. Create a landing page

Build your landing page. Your landing page is the place people will sign up for your lead magnet. It is essential that it is well designed and easy to use.

Make sure it’s optimised for conversion by including a strong headline, compelling copy, a clear call-to-action and an opt-in form. It should be clear, concise, and free of distractions. Have you considered working with a copywriter?

When your landing page is set up, you’ll need to drive traffic to it. You can do this through paid advertising, social media, or by ranking high in search engines.

4. Drive traffic to your landing page

Promote your funnel. Once your landing page is live, it’s time to start driving traffic to it. You can do this through paid advertising, social media, or email marketing. There’s also an opportunity to rank your landing pages in search engines. You’ll want to do everything you can to promote your landing page and get people to click through to it.

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5. Create your email sequence

Once someone opts in to your lead magnet, you’ll need to have a series of emails lined up to send them. These should provide additional value for your audience and be designed to build trust and authority with them. Don’t forget to promote your product or service, as this is ultimately what you’re trying to sell.

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6. Convert your leads into customers

Follow up with your leads. Once someone has claimed your lead magnet, reach out to them and offer additional resources or information that will help nudge them further down the sales funnel. Even if someone isn’t ready to buy right away, you can still keep in touch and build a relationship. Send them helpful information, invitations to webinars or events, and occasional promotions.

When someone is finally ready to buy, make it easy for them to do so. Include clear calls-to-action, bonuses for buying, and helpful customer support.

7. Test, test, test!

Analyse and optimise. It’s important to test different aspects of your sales funnel to see what works best for your business. Try different lead magnets, landing pages, and traffic sources to see what converts best.

Remember, there’s no perfect way to do this. You’ll need to experiment and test to find what works best for your audience. So don’t be afraid to try new things and fail occasionally. The important thing is to keep learning and growing.


Creating an effective sales funnel can be a great way to increase leads and revenue for your business. By following the steps above you can create a sales funnel that will help you turn your leads into customers.

Just remember to keep your target audience in mind at all times, and to create a lead magnet and landing page that they can’t resist. With a little bit of effort, you’ll be driving more sales and boosting your bottom line in no time. The sooner you start building your funnel, the sooner you’ll start generating leads and sales. So don’t wait, get started today.

Build a High Performing Sales Funnel

Highly.Digital can help you create a sales funnel, so you can offer something of value to your customers. We work with ambitious business owners like you to create and grow sales funnels. Let us help you create and launch your sales funnel today!

Set up a free consultation.

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