The Secret to Killer Landing Page Headlines That Actually Convert

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So, what’s the one thing you can tweak today on your landing page to rake in more leads? You guessed it—the headline. As the advertising legend David Ogilvy once said, “When you have written your headline, you have spent 80 cents out of your dollar.” Translation? Your headline does all the heavy lifting, so you’d […]

How to Improve the Conversion Rate of Your Website

How to Improve the Conversion Rate of Your Website

Conversion rate optimisation (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. Improving the conversion rate of your website requires a strategic, data-driven approach that focuses on understanding your target audience, optimising key elements of your site, and continuously testing and iterating. This article provides a guide on how to improve the conversion rate of your website and shows you how to get the most value from your existing traffic.

Conducting a Content Audit: A Step-by-Step Guide

Conducting a Content Audit: A Step-by-Step Guide

Content is King! But not all content is created equal. To ensure that your website is delivering the right message to your audience and driving the desired actions, it’s important to regularly assess and improve your content.
A content audit is a systematic review of all the content on your website to identify strengths, weaknesses, and areas for improvement.