Survivorship Bias in Marketing: How to Spot It and What to Do About It

Survivorship Bias in Marketing: How to Spot It and What to Do About It

Survivorship bias is a common mistake in marketing that can lead to skewed data and ineffective strategies. This bias occurs when we only focus on the success stories and ignore the failures, leading us to make decisions based on incomplete information. In this article, I’ll explore some practical tips for overcoming survivorship bias in your marketing efforts. Whether you’re a seasoned marketer or just starting out, these strategies can help you make more informed decisions and achieve greater success in your campaigns.

Power Up Your Projects with This Stakeholder Engagement Toolkit

Engage Like a Pro with These Top Stakeholder Engagement Toolkits

Engaging stakeholders is crucial for any business or organisation to thrive. From customers to employees, suppliers to investors, stakeholders play a vital role in the success of your company. But how do you effectively engage with them?

In this article, you’ll learn how to use a stakeholder engagement toolkit. You’ll learn about the various resources they offer, how they can help you engage with your stakeholders, and how to choose the right toolkit for your needs. So, whether you’re a small business owner or a large corporation, these toolkits will help you engage with your stakeholders in a meaningful and impactful way.

What Is a Stakeholder Engagement Framework?

The Ultimate Guide to Stakeholder Engagement: Framework and Best Practices

Engaging stakeholders is crucial for the success of any business or project. But how do you ensure that your stakeholder engagement efforts are effective and efficient? This is where a stakeholder engagement framework comes in.

Thriving Amidst Scarcity: Overcoming Resource Constraints in Digital Transformation Projects

Overcoming Resource Constraints in Digital Transformation Projects

Digital transformation projects are becoming increasingly necessary for businesses to stay competitive. However, these projects can be challenging, especially for small and medium-sized enterprises (SMEs) with limited resources.
Resource constraints, such as limited budget, staff, and technology, can hinder the success of digital transformation projects. But SMEs can still overcome these constraints and achieve their digital transformation goals with the right strategies and tools. Let’s find out how.

Embracing the Unknown: Tackling Risks and Uncertainties in Digital Transformation Projects

Tackling Risks and Uncertainties in Digital Transformation Projects: Best Practices and Strategies

Digital transformation projects can bring a significant competitive advantage to businesses, but they also come with risks and uncertainties. These risks can range from technical issues to cultural resistance, and they can have a profound impact on the success of the project. Discover some of the key risks and uncertainties that businesses face when embarking on a digital transformation project and provide some practical tips for managing them.

Measuring and Demonstrating Value in Digital Transformation Projects

Measuring and Demonstrating Value in Digital Transformation Projects: A Comprehensive Guide

Digital transformation projects are often large, complex, and involve multiple stakeholders. It can be difficult to determine the return on investment (ROI) and demonstrate the value of these projects to stakeholders and decision-makers. In this article I’ll share the strategies I use for measuring and demonstrating value in digital transformation projects. From setting clear goals and metrics to tracking progress and communicating results, you will learn actionable techniques for ensuring the success of your digital transformation projects.

Bridging the Divide: Tackling Knowledge Gaps in Digital Transformation Projects

Tackling Knowledge Gaps in Digital Transformation Projects: Strategies and Best Practices

Digital transformation projects are all the rage these days, and for good reason. They can help organisations streamline their operations, improve customer experiences, and stay competitive in an increasingly digital world. However, these projects can also be complex and challenging, and one of the biggest obstacles is often knowledge gaps.