How can you increase the impact of your content without spending more?
With a content strategist.
Learn how a content strategist can transform your brand.
What does a content strategist do?
A content strategist is responsible for increasing measurable actions across your website and digital marketing channels. They put in place a strategy that delivers engaging content that results in a positive outcome.
With the help of a content strategist you can create consistent content across your internal and external channels.
Benefits of working with a content strategist
01. Content Strategy
They can develop a content strategy for you. This will cover planning, development and management of content across your organisation and published channels.
02. Content governance
They can establish a content governance framework. Often, a content strategist will be required to build relationships and break down barriers within organisations.
03. Training
A content strategist can provide training and knowledge transfer to upskill your existing team.
04. Compliment Existing Resources
They can work alongside your existing marketing and communications teams.
05. Innovate
A content strategist can manage the introduction of communicating in new ways.
06. Content Creation
Can be used for specific campaigns.
Will create content plans and schedules.
Can lead the content creation process.
Can create multiple types of content to fit the needs of the audience.
Discover what skills a digital content strategist should have to effectively work with your brand.
What is a Content Strategy?
A Content Strategy refers to the planning, development, and management of content. Content strategies can take many forms. However, the best ones incorporate the following…
Content Audit
Do you know if your content is up to date?
Is the content relevant to the user?
Is there a clear objective for the page?
Where can you make improvements?
Content Governance
Without content governance your strategy will fail. Why?
Your content strategy should aim to deliver tangible business outcomes.
Content governance puts measures in place to ensure you can deliver the strategy.
Have you defined clear content roles, processes and workflows?
Style Guide
This is a set of standards that ensures your organisation communicates in a consistent way across all of your channels. It encourages good practice and ensures you put the needs of the customer first.
Have you got a style guide?
Do you enforce it?
Customer Research
We don’t create generic personas like other agencies. Our customer research identifies your ideal customer.
Are you targeting the right customer?
Objectives and Goals
A content strategy will establish measurable actions. How are you measuring success?
Is it traffic or are you measuring action?
What’s the most important metric to your business?
Publishing
Based on customer research and your goals and objectives your content strategy will determine where to publish your content.
Content Plan
Based on research and your objectives, your strategy will include a high level content plan. This plan will include task management, an indicative schedule and the types of content to be created. Following this plan will ensure that your content meets the needs of your customers. Ask your content strategist to plan a year’s worth of content for you.
Review
Establish a review mechanism to determine whether the content strategy has been successful.
Stay ahead of the competition by working with a content strategist
You’re tired of spinning your wheels, trying to figure out how to reach your audience and make an impact. But don’t worry, we’ve got you covered. Our team of marketing mavens will develop a content strategy that will have your audience eating out of the palm of your hand.
Picture this: You’re sitting at a coffee shop, sipping on your latte, when suddenly you have a lightbulb moment. You realize that you need a content strategy that will take your business to the next level. And that’s where we come in.
We’ll dive deep into your brand, your audience, and your goals to create a strategy that will blow your competition out of the water. We’ll use cutting-edge techniques and out-of-the-box thinking to captivate your audience and keep them coming back for more.
But we won’t stop there. We’ll also help you execute your strategy with precision and finesse. From blog posts to social media campaigns, we’ll make sure every piece of content is on point and on brand.
And the best part? We’ll do it all with a smile on our faces. We love what we do, and it shows. So why wait? Schedule your free consultation today and let us show you how we can take your content strategy to the next level.
